Zhao Wenhai, chairman of Jiangmen Changhe Chemical Industry Group Co., Ltd.:

 

 

 

In fact, to be an enterprise, I feel that the environment has changed, and you have to adapt to the environment to survive. Why is it difficult for our manufacturing industry to be a good enterprise? It is always holding a product, people's needs are changing, and society is changing. Then we do not change with the environment, so it is easy to fall into a dilemma.

In 2005, a kind of material named silicon Pu came out. As soon as this material appeared, it quickly set off a subversive change in the field of sports materials in the whole country and even in the world. This is an innovative achievement independently developed and successfully achieved by the Chinese people. In the year of its appearance, it won the first prize of the national "science and Technology Innovation Award". The inventor of this material is Zhao Wenhai, chairman of Jiangmen Changhe chemical industry group. He is also called the first person of "Silicon Pu".

 

 

 

Zhao Wenhai: the fundamental reason is that we want to change the status quo in the past and change the problems of traditional products from environmental protection to use performance to construction conditions. This is a brand new product, so our positioning is also very high. Silicon Pu was positioned in four words: professional, environmental protection, durable and economic.

From 2001 to 2005, from project establishment to success, Zhao Wenhai personally led his team to research and development for nearly four years, in which they experienced repeated experiments, repeated failures and repeated adjustments, more than 1000 days and nights of long and arduous research and development process.

 

 

 

Zhao Wenhai: at that time, we spent 23 million yuan on R & D, failed and came back again. As an enterprise, it's very important to recognize the direction and not give up lightly, so that we can have today.

 

 

 

"Silicon Pu" is a kind of professional course surface material designed according to the principles of ergonomics and physical characteristics of sports, which can be directly constructed on the basis of cement or asphalt. When Zhao Wenhai and his successful Silicon Pu first appeared at the National Sports Fair held in Shanghai, his small nine square meter booth suddenly became the most crowded place.

Zhao Wenhai: now when we want to bid for stadiums all over the country, we must take silicon Pu as the main material, because it has vitality, because it belongs to China's own creative products, and more importantly, it meets the requirements of environmental protection and durability, so its vitality comes from our innovation at that time.

 

 

 

At present, Changhe's Silicon Pu has more than 10000 users in the world, covering an area of 40 million square meters. Changhe has also become the largest silicon PU production and supply enterprise in China.

 

 

 

Changhe's success stems from Zhao Wenhai's insistence and demand for innovation and change, but in Zhao Wenhai's view, not all innovation has value.

Zhao Wenhai: first of all, there must be an antenna, that is, standing high and looking far, seeing the future demand, to locate a material and a product; second, there must be ground wire and grounding gas. You can solve the past problems when you come out of things. Only when you are competitive can your innovation be valuable. Not all innovation can create value.

 

 

 

"Thinking about business, thinking about benefits and people" is Zhao Wenhai's enterprise management concept at the beginning of the establishment of the factory. These eight words are not only the inheritance of the win-win spirit of Guangdong businessmen, but also reflect the social responsibility of enterprises and operators.

 

 

 

Zhao Wenhai: why do entrepreneurs have many families? It's because he has social responsibility. He not only creates value for the society, but also creates a society. This is the entrepreneur I personally understand.

 

 

 

Just like Zhao Wenhai's insistence on social responsibility, Changhe, as a chemical enterprise, always takes environmental protection as the first requirement and standard in product positioning, research and development, and production.

 

 

 

Zhao Wenhai: the concept of environmental protection is divided into three aspects. The first one is environmental protection in the production process. Your product itself is non-toxic and environmental protection. The third one will not pollute the atmospheric environment when it is applied. So in the industry, Changhe is the first one to obtain the environmental protection ten ring certification (China environmental protection logo). In this respect, Changhe river has always insisted on not polluting the earth, the rivers around us and the environment around us. This has been the practice of Changhe River factory for many years.

 

 

 

It has been more than 20 years since Zhao Wenhai chose to start his business in his first year. Changhe has also developed from a chemical plant mainly producing glue adhesive to a high-tech industrial group covering many fields, such as petrochemical industry, resin synthesis, sports facilities, chemical building materials, yacht manufacturing, etc. On the road of "China creation", Zhao Wenhai has always been full of motivation and passion, constantly starting businesses and moving forward.

Zhao Wenhai: I believe that many entrepreneurs have lived the needs of survival and life, and they are still doing business. I think it's because two words need to be recognized. The first thing we want to do business is to get the recognition of our families, the recognition of our enterprises, and the recognition of the society. So today's government recognizes our entrepreneurs, so we have no reason not to go forward, no reason not to develop, the government We all agree with our company, which is the greatest comfort and motivation.

 

 

(article reprinted to sina.com)